DervalResearch

DervalResearch, with Seattle partner GMI, presented at the MRS Annual Conference in London (with over 800 marketers and researchers) the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.

The Waitress, the Housewife and the Disabled were the most popular Personas.

You can read the full paper here: Top10OnlinePersonas_DervalResearch200803.pdf

Feel free to call us at +31 61 824 0803 for any question

"I cannot afford to waste my time making money." Louis Agassiz

Firms lose 15 to 20 percent of their turnover because their product doesn't suit their customers.

Here are some Quick-Wins for your company:

• Conduct an opportunity and a feasibility study before deciding to launch a new product
• Get consumers interviews and input before designing your product
• Do beta-testing with representative users before freezing your commercialization strategy 

Our Research team will help you avoid costly errors with your customers.

You have different options to develop your business. Which one will lead you to success?

            Who are my profitable customers Which product will be a best-seller How can we reach and convert more consumers How can our company beat competition What are the best opportunities for this innovation on the market How do customers perceive our brand At which stage of our product development shall we involve customers

Our Team will help you find your way in the market.

Successful companies discover new business by observing their customers.

Here are some tips to identify these opportunities:

• Keep up with the latest sales and marketing best practice
• Get feedback from your customers but also from your "non-customers-yet"
• Learn to take measured risks to gain unexplored markets

Our Consultancy team will help you adapt the best practice to your context and grab new opportunities.

Your idea has multiple applications in the market. Which one should you focus on?