03/19/2008
Top 10 Online Personas revealed by DervalResearch
DervalResearch, with Seattle partner GMI, presented at the MRS Annual Conference in London (with over 800 marketers and researchers) the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.
The Waitress, the Housewife and the Disabled were the most popular Personas.
You can read the full paper here: Top10OnlinePersonas_DervalResearch200803.pdf
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22:20 Posted in [Publications] | Permalink | Comments (0) | Email this | Tags: Market Research Firms, Launching Product, Market Innovation, DervalResearch, Personas, wait marketing, GMI