Marketing Research for Innovative and Fast-Moving Companies http://derval.blogspirit.com/_publications_/ Wed, 16 Sep 2009 16:37:51 +0200 All Rights Reserved http://derval.blogspirit.com/archive/2009/06/19/hormonal-fingerprint-and-taste-perception.html http://derval.blogspirit.com/archive/2009/06/19/hormonal-fingerprint-and-taste-perception.html noreply@blogspirit.com (Diana Derval) [Publications] Fri, 19 Jun 2009 18:40:00 +0200 <p>We are presenting part of our amazing research on the impact of hormones on the 5 senses at the <a href="http://www.sbn.org/meetings/2009/index.htm">13th Annual Meeting of the Society for Behavioral Neuroendocrinology</a>.</p> <p>&nbsp;</p> <div style="text-align: center"><img style="border-width: 0; margin: 0.7em 0;" alt="DervalResearchTasteProfiles.jpg" id="media-371141" src="http://derval.blogspirit.com/media/00/00/596310306.jpg" /></div> <p>&nbsp;</p> <p>You can discover in the poster how hormones are linked to&nbsp;human perception of taste, and vocation:</p> <p>• The Hormonal Fingerprint overrides gender, ethnicity, and age in explaining the different sensory representations of a same taste stimulus.</p> <p>• The value of the Hormonal Fingerprint is linked to the vocation, independent of the gender.</p> <p>• Food preferences are linked to the vocation. This is explained by the fact that the vocation itself is linked to the Hormonal Fingerprint.</p> <p>You can download the full poster here: <a href="http://derval.blogspirit.com/media/01/01/1442797127.pdf">Poster</a></p> <p>Socio-demographic segmentation becomes more irrelevant than ever :)</p> <p>If you want to know more about this research, take part into the next steps or understand how the Hormonal Fingerprint can help design the right sensory mix for your target clients, contact Prof. Diana Derval at +31 61 824 0803 or email info@derval-research.com</p> <p>&nbsp;</p> http://derval.blogspirit.com/archive/2008/03/19/top-10-online-personas-revealed-by-dervalresearch-with-partn.html http://derval.blogspirit.com/archive/2008/03/19/top-10-online-personas-revealed-by-dervalresearch-with-partn.html noreply@blogspirit.com (Diana Derval) [Publications] Wed, 19 Mar 2008 22:20:00 +0100 <div style="text-align: center"><a target="_blank" href="http://derval.blogspirit.com/media/01/01/1839ad567aa48b02e612d6511b3bb087.jpg"><img name="media-158408" src="http://derval.blogspirit.com/media/01/01/1839ad567aa48b02e612d6511b3bb087.jpg" alt="1839ad567aa48b02e612d6511b3bb087.jpg" style="margin: 0.7em 0px; border-width: 0px" title="DervalResearch, online personas, segmentation, wait marketing, SLIC, GMI" id="media-158408" /></a></div> <p>DervalResearch, with Seattle partner GMI, presented at the IIR Excellence in Market Research in Chicago, the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.</p> <p>The Waitress, the Housewife and the Disabled were the most popular Personas.</p> <p>You can see the presentation here: <a name="media-318934" id="media-318934"></a></p> <p>and have a look at the Second Life Interview Corner demo here</p> <p><object height="312" width="416" data="http://www.motionbox.com/external/hd_player/type=hd,video_uid=1c9edfb11314e292" type="application/x-shockwave-flash"><param name="id" value="mbox_player_1c9edfb11314e292" /> <param name="allowScriptAccess" value="always" /> <param name="allowFullscreen" value="true" /> <param name="src" value="http://www.motionbox.com/external/hd_player/type=hd,video_uid=1c9edfb11314e292" /> <param name="name" value="mbox_player_1c9edfb11314e292" /> <param name="allowfullscreen" value="true" /></object></p> <p>&nbsp;</p> <p>Feel free to call us at +31 61 824 0803 for any question</p>