DervalResearch

We are presenting part of our amazing research on the impact of hormones on the 5 senses at the 13th Annual Meeting of the Society for Behavioral Neuroendocrinology.

You can discover in the poster how hormones are linked to human perception of taste, and vocation:

• The Hormonal Fingerprint overrides gender, ethnicity, and age in explaining the different sensory representations of a same taste stimulus.

• The value of the Hormonal Fingerprint is linked to the vocation, independent of the gender.

• Food preferences are linked to the vocation. This is explained by the fact that the vocation itself is linked to the Hormonal Fingerprint.

You can download the full poster here: Poster

Socio-demographic segmentation becomes more irrelevant than ever :)

If you want to know more about this research, take part into the next steps or understand how the Hormonal Fingerprint can help design the right sensory mix for your target clients, contact Prof. Diana Derval at +31 61 824 0803 or email info@derval-research.com