DervalResearch

Top 10 Online Personas revealed by DervalResearch

noreply@blogspirit.com (Diana Derval) — Wed, 19 Mar 2008 22:20:00 +0100

DervalResearch, with Seattle partner GMI, presented at the MRS Annual Conference in London (with over 800 marketers and researchers) the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.

The Waitress, the Housewife and the Disabled were the most popular Personas.

You can read the full paper here: Top10OnlinePersonas_DervalResearch200803.pdf

Feel free to call us at +31 61 824 0803 for any question

Quick-Wins for your Company

noreply@blogspirit.com (Diana Derval) — Wed, 19 Mar 2008 20:05:00 +0100

"I cannot afford to waste my time making money." Louis Agassiz

Firms lose 15 to 20 percent of their turnover because their product doesn't suit their customers.

Here are some Quick-Wins for your company:

Conduct an opportunity and a feasibility study before deciding to launch a new product
Get consumers interviews and input before designing your product
Do beta-testing with representative users before freezing your commercialization strategy

Our Research team will help you avoid costly errors with your customers.

Marketing Research for Innovative and Fast-Growing Companies

noreply@blogspirit.com (Diana Derval) — Wed, 19 Mar 2008 00:00:00 +0100

You have different options to develop your business. Which one will lead you to success?

Who are my profitable customers Which product will be a best-seller How can we reach and convert more consumers How can our company beat competition What are the best opportunities for this innovation on the market How do customers perceive our brand At which stage of our product development shall we involve customers

Our Team will help you find your way in the market.

Create Business Opportunities

noreply@blogspirit.com (Diana Derval) — Tue, 18 Mar 2008 22:25:00 +0100

Successful companies discover new business by observing their customers.

Here are some tips to identify these opportunities:

Keep up with the latest sales and marketing best practice
Get feedback from your customers but also from your "non-customers-yet"
Learn to take measured risks to gain unexplored markets

Our Consultancy team will help you adapt the best practice to your context and grab new opportunities.

Lots of Innovative Projects?

noreply@blogspirit.com (Diana Derval) — Mon, 17 Mar 2008 21:30:00 +0100

Your idea has multiple applications in the market. Which one should you focus on?

Our Innovation team will help you turn the best idea into a winning business plan.