Marketing Research for Innovative and Fast-Moving Companies http://derval.blogspirit.com/research/ Thu, 21 Aug 2008 09:24:12 +0200 blogSpirit.com All Rights Reserved http://derval.blogspirit.com/archive/2007/09/07/business-dilemmas.html http://derval.blogspirit.com/archive/2007/09/07/business-dilemmas.html noreply@blogspirit.com (Diana Derval) Research Wed, 19 Mar 2008 20:05:00 +0100 <p>"<em>I cannot afford to waste my time making money</em>." Louis Agassiz</p> <p><img name="media-41422" src="http://derval.blogspirit.com/media/02/02/5e83ffa86bdb9219ebcdb7e6faeccb9a.jpg" alt="8826d6ca1639b32e7025a321118c64de.jpg" style="float: left; margin: 0.2em 1.4em 0.7em 0px; border-width: 0px" id="media-41422" /></p> <p>&nbsp;</p> <p>Firms lose 15 to 20 percent of their turnover because their product doesn't suit their customers.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Here are some <font color="#800080"><strong>Quick-Wins</strong></font> for your company:</p> <ul> <li>Conduct an <strong>opportunity</strong> and a <strong>feasibility study</strong> <font color="#800080">before</font> <font color="#800080">deciding</font> to launch a new product</li> <li>Get consumers <strong>interviews</strong> and input <font color="#800080">before designing</font> your product</li> <li>Do <strong>beta-testing</strong> with representative users <font color="#800080">before freezing</font> your commercialization strategy<strong>&nbsp;</strong></li> </ul> <p><strong>Our Research team will help you avoid costly errors with your customers.</strong></p>