DervalResearch - research

The Hormonal Fingerprint: A New Approach to Product Development

noreply@blogspirit.com (Diana Derval) — Tue, 17 Feb 2009 11:19:00 +0100

We just established that our perception of taste, and also of colors and shapes is directly linked to our Hormonal Fingerprint!

This fascinating breakthrough - confirmed by scientific measurements performed on 500 people from over 25 countries - offers endless opportunities in the field of new product development and commercialization.

Our client Vidya Sagar Gannamani, Category Leader, Beverage Appliances at Philips, shares: "We discovered and experienced with Prof. Diana Derval the Hormonal Fingerprint. This remarkable biological fact explains why our perception of taste is at the same time unique and predictable"

Learn more about the Hormonal Fingerprint in this 6mn video clip, produced in partnership with COPUS 2009 Year of Science and NEMO Science Center.

You can read the Press Release here

Do You Know Your Target Customers?

noreply@blogspirit.com (Diana Derval) — Mon, 16 Feb 2009 17:25:00 +0100

Illustration by Vlad Kolarov for DervalResearch

Quick-Wins for your Company

noreply@blogspirit.com (Diana Derval) — Wed, 19 Mar 2008 20:05:00 +0100

"I cannot afford to waste my time making money." Louis Agassiz

Firms lose 15 to 20 percent of their turnover because their product doesn't suit their customers.

Here are some Quick-Wins for your company:

Conduct an opportunity and a feasibility study before deciding to launch a new product
Get consumers interviews and input before designing your product
Do beta-testing with representative users before freezing your commercialization strategy

Our Research team will help you avoid costly errors with your customers.