DervalResearch

DervalResearch, with Seattle partner GMI, presented at the MRS Annual Conference in London (with over 800 marketers and researchers) the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.

The Waitress, the Housewife and the Disabled were the most popular Personas.

You can read the full paper here: Top10OnlinePersonas_DervalResearch200803.pdf

Feel free to call us at +31 61 824 0803 for any question

SLIC enables corporate brands to get qualitative feedback from Second Life residents in a friendly and cost-effective way

London – September 5^th, 2007 – Global market intelligence solutions provider GMI (Global Market Insite, Inc.), in collaboration with Amsterdam-based marketing research firm DervalResearch, today announced the launch of SLIC (Second Life Interview Corner). SLIC powered by GMI's market research software platform, provides corporate brands with a brand-new perspective on conducting one-to-one research interviews in a virtual environment.