DervalResearch

Amsterdam, The Netherlands February 26, 2009 — Global Market Research firm DervalResearch  announced today that they have discovered a link between the hormonal fingerprint and an individual’s job, hobbies, and perception. Scientific research conducted between November 2008 and January 2009 on 500 people from over 25 countries uncovered endless opportunities in the field of marketing, new product development and career management.

“Our perception, skills, and physical traits are greatly determined by our hormones while we are still a fetus. Based on this hormonal fingerprint, we can predict an individual’s perfect matching job, hobby, and partner, and also preferred food, beverage, and color.” explains Prof. Diana Derval, President and Research Director.

Prof. Derval continues, “For example, we have discovered that individuals with a testosterone-driven hormonal fingerprint— they were more influenced by testosterone in the womb—are more likely to be entrepreneurs and dancers. On the other hand, estrogen-driven individuals are more likely to be web designers and polyglots—and this is independent of one's gender.”

In their research, DervalResearch discovered a link between the perception of taste and one's job and hobbies. Prof. Derval reveals, “Entrepreneurs are more likely to be super-tasters, web designers tend to be medium-tasters, nurses and rugby men non-tasters—they host fewer taste buds on their tongue and can therefore eat or drink almost anything including bitter, spicy and very sweet food.” 

Vidya Sagar Gannamani, Category Leader, Beverage Appliances at Philips, shares: "We discovered and experienced with Prof. Diana Derval the influence of the hormonal fingerprint. This remarkable biological fact explains why our perception of taste is at the same time unique and predictable."

"Research is to see what everybody else has seen, and to think what nobody else has thought." Albert Szent-Gyorgyi [Nobel Prize 1937]

Dear Visitor,

Thank you for your interest in our marketing research firm.

We help our clients define and implement winning sales & marketing strategies, with a strong focus on:

• New Product Development and Commercialization
• Disruptive Segmentation and Positioning
• Inspiration and Innovation

Feel free to contact our teams. We will be happy to evaluate how your organization can directly benefit from our expertise.

Prof. Diana Derval, MBA
President, Research Director of DervalResearch 

         We wish you a Happy Year of the Rat 2008!

Wait Marketing turns consumers’ waiting time into the perfect opportunity to communicate.

Amsterdam – October 18, 2007 – Marketing research firm DervalResearch, in collaboration with word-of-mouth agency BuzzParadise, today announced the U.S. release of the book “Wait Marketing: Communicate at the Right Moment at the Right Place” (240 pages), available on Amazon.com for $24.95.

With several thousand copies sold in Europe, the book explains - based on success stories such as the free newspaper Metro on public transport or the Toyota TV campaign in doctor's waiting rooms - why companies should stop bothering consumers with disruptive and expensive ads and start communicating with them when they are receptive: while they are waiting. “Wait Marketing is about finding a good place and time to communicate with people who might be receptive to what you have to say, because they have nothing better to do!” Mrs. Chandrasekar, VP and Executive Planning Director at J. Walter Thomson, www.jwt.com.

“Consumers have proved two to three times more receptive to advertising while they are waiting.” confirms Prof. Diana Derval, MBA, President of DervalResearch,  inventor and guru of Wait Marketing, author of the book. “Research shows that the same TV commercial is memorized by 17% of the consumers watching it at home and by 27% of the consumers watching it in the doctor’s waiting room”. Leading brands such as M&M’s, TomTom, HP, Philips, Palm, IBM, Air Canada and Jaguar - convinced that Wait Marketing helps firms communicate in an effective, affordable and consumer-friendly way - collaborated to this practical guide.