DervalResearch

DervalResearch, with Seattle partner GMI, presented at the IIR Excellence in Market Research in Chicago, the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.

The Waitress, the Housewife and the Disabled were the most popular Personas.

You can see the presentation here:

and have a look at the Second Life Interview Corner demo here

Feel free to call us at +31 61 824 0803 for any question

"I cannot afford to waste my time making money." Louis Agassiz

Firms lose 15 to 20 percent of their turnover because their product doesn't suit their customers.

Here are some Quick-Wins for your company:

• Conduct an opportunity and a feasibility study before deciding to launch a new product
• Get consumers interviews and input before designing your product
• Do beta-testing with representative users before freezing your commercialization strategy 

Our Research team will help you avoid costly errors with your customers.

"Research is to see what everybody else has seen, and to think what nobody else has thought." Albert Szent-Gyorgyi [Nobel Prize 1937]

Dear Visitor,

Thank you for your interest in our marketing research firm.

We help our clients define and implement winning sales & marketing strategies, with a strong focus on:

• New Product Development and Commercialization
• Disruptive Segmentation and Positioning
• Inspiration and Innovation

Feel free to contact our teams. We will be happy to evaluate how your organization can directly benefit from our expertise.

Prof. Diana Derval, MBA
President, Research Director of DervalResearch 

Successful companies discover new business by observing their customers.

Here are some tips to identify these opportunities:

• Keep up with the latest sales and marketing best practice
• Get feedback from your customers but also from your "non-customers-yet"
• Learn to take measured risks to gain unexplored markets

Our Consultancy team will help you adapt the best practice to your context and grab new opportunities.

Your idea has multiple applications in the market. Which one should you focus on?

Our Innovation team will help you turn the best idea into a winning business plan.

         We wish you a Happy Year of the Rat 2008!

Press Contact: Prof. Diana Derval, press@derval-research.com, +31 61 824 0803

PRESS CLIPPING

• UK - Marketing Week, July 3, 2008 "Virtual Worlds are the reality" (English)
• NL - IT commercie, March 19, 2008 "Diana Derval: Second Life is voor sommige organisaties wel degelijk interessant" (Dutch)
• UK - Research Magazine, October 2007  (English)
• NL - Management Team, October 5, 2007 "Werkplek" (Dutch)
• FR - eMarketing.fr, September 29, 2007 "GMI et DervalResearch lancent le Second Life Interview Corner" (French)
• UK - Daily Research News Online, September 6, 2007 "Interviewed by a sofa?" (English)
• NL - VVP Weekblad voor Financiele Dienst Verleners, August 15, 2007 "Hoger bereik, lagere kosten" (Dutch)

Wait Marketing turns consumers’ waiting time into the perfect opportunity to communicate.

Amsterdam – October 18, 2007 – Marketing research firm DervalResearch, in collaboration with word-of-mouth agency BuzzParadise, today announced the U.S. release of the book “Wait Marketing: Communicate at the Right Moment at the Right Place” (240 pages), available on Amazon.com for $24.95.

With several thousand copies sold in Europe, the book explains - based on success stories such as the free newspaper Metro on public transport or the Toyota TV campaign in doctor's waiting rooms - why companies should stop bothering consumers with disruptive and expensive ads and start communicating with them when they are receptive: while they are waiting. “Wait Marketing is about finding a good place and time to communicate with people who might be receptive to what you have to say, because they have nothing better to do!” Mrs. Chandrasekar, VP and Executive Planning Director at J. Walter Thomson, www.jwt.com.

“Consumers have proved two to three times more receptive to advertising while they are waiting.” confirms Prof. Diana Derval, MBA, President of DervalResearch,  inventor and guru of Wait Marketing, author of the book. “Research shows that the same TV commercial is memorized by 17% of the consumers watching it at home and by 27% of the consumers watching it in the doctor’s waiting room”. Leading brands such as M&M’s, TomTom, HP, Philips, Palm, IBM, Air Canada and Jaguar - convinced that Wait Marketing helps firms communicate in an effective, affordable and consumer-friendly way - collaborated to this practical guide.

SLIC enables corporate brands to get qualitative feedback from Second Life residents in a friendly and cost-effective way

London – September 5^th, 2007 – Global market intelligence solutions provider GMI (Global Market Insite, Inc.), in collaboration with Amsterdam-based marketing research firm DervalResearch, today announced the launch of SLIC (Second Life Interview Corner). SLIC powered by GMI's market research software platform, provides corporate brands with a brand-new perspective on conducting one-to-one research interviews in a virtual environment.

DervalResearch, with a strong focus on new product development and commercialization, is the marketing research firm for innovative and fast-moving companies.

Operating worldwide from Amsterdam, Netherlands, the firm founded in 2006 by Diana Derval - professor of marketing and sensory science, inventor, and author - identifies and turns the latest neuroscientific breakthroughs, such as wait marketing and the hormonal fingerprint, into easy-to-implement best practice.

DervalResearch helps general managers, marketers and entrepreneurs build winning sales and marketing strategies.

Our solutions include product and technology roadmaps, consumers insights and use cases, marketing and business plans, as well as workshops and seminars.

President, and Research Director: Prof. Diana Derval

KvK Amsterdam 34333361

Headquarters: Keizersgracht 44F, 1015 CR Amsterdam, the Netherlands