02/16/2009
Do You Know Your Target Customers?
17:25 Posted in Research | Permalink | Comments (0) | Email this | Tags: dervalresearch, groundbreaking insights, launching new product, market research firm europe, personas, segmentation, consumer insight, positioning
12/13/2008
Season Greetings 2009
03/19/2008
Top 10 Online Personas revealed by DervalResearch
DervalResearch, with Seattle partner GMI, presented at the IIR Excellence in Market Research in Chicago, the Top 10 Online Personas identified and described thanks to face-to-sofa interviews conducted in Second Life.
The Waitress, the Housewife and the Disabled were the most popular Personas.
You can see the presentation here:
and have a look at the Second Life Interview Corner demo here
Feel free to call us at +31 61 824 0803 for any question
22:20 Posted in [Publications] | Permalink | Comments (0) | Email this | Tags: market research firms, groundbreaking insights, launching product, market innovation, dervalresearch, personas, wait marketing, gmi