02/17/2009
The Hormonal Fingerprint: A New Approach to Product Development
We just established that our perception of taste, and also of colors and shapes is directly linked to our Hormonal Fingerprint!
This fascinating breakthrough - confirmed by scientific measurements performed on 500 people from over 25 countries - offers endless opportunities in the field of new product development and commercialization.
Our client Vidya Sagar Gannamani, Category Leader, Beverage Appliances at Philips, shares: "We discovered and experienced with Prof. Diana Derval the Hormonal Fingerprint. This remarkable biological fact explains why our perception of taste is at the same time unique and predictable"
Learn more about the Hormonal Fingerprint in this 6mn video clip, produced in partnership with COPUS 2009 Year of Science and NEMO Science Center.
You can read the Press Release here
11:19 Posted in Research | Permalink | Comments (0) | Email this | Tags: market research firm, launching product, hormonal fingerprint, dervalresearch, taste perception, new product development, groundbreaking insights